Craft ‘n Connect

Brief: Michelle underwent a brand and website update for her copywriting business which required a suite of fresh imagery along with additional images to use in her content marketing material. “We'd love to keep it professional yet lifestyle, fun and approachable also.”

Results: After Michelle’s initial discovery call we put together a vision board based off her initial ideas, needs, and style. Then, during Michelle’s 60 minute strategy session we refined her image needs and crafted a detailed shot list based off her new website design and content requirements, we location scouted, and discussed how to style her office appropriately for the shoot. Afterwards, we put together a shoot schedule which included information on how to prepare in the week leading up to her shoot. Finally, we executed Michelle’s photoshoot, working efficiently to capture everything on our list within the relative timeframe and ensuring Michelle had the opportunity to review each image and approve before we wrapped.